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BOOMER FITNESS IN THE NEWS

Facelift
Arleen Cauchi Audio Interview

Boomer Fitness CEO Arleen Cauchi was recently interviewd by Michelle Davis, Marketing Maven and author of FaceLift: The Practical Facebook Marketing Guide for Service Professionals.


Listen to the Interview

forbes.com
Fitness for Boomers - A Top Ten Business Trend for 2010

Boomer Fitness, based in San Carlos, Calif., is capitalizing on that generation's obsession with staying healthy and youthful.Boomers should resist the allure of the cardio machines, which, while simple and easylll, lead some to neglect their muscles. Instead, boomers should focus on developing strength, power and flexibility in addition to cardio.
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forbes.com
Boomer Fitness for Golfers

Every golf magazine talks about golf-conditioning and how it can help improve your golf game. So wouldn’t any exercise help a player’s game? The answer is no and this should not be an excuse to stop working out. Everyday discoveries are being made associating improved health benefits and working out. So, if you are going to workout, why not work out in a manner that will help your golf game, not hurt it.
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forbes.com
Best Boomer Workouts

Boomers should resist the allure of the cardio machines, which, while simple and easy, lead some to neglect their muscles. Instead, boomers should focus on developing strength, power and flexibility in addition to cardio.
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Boomers Think They're Pretty Buff

Nearly half of adults over 50 consider their physical fitness to be above average, and are working out at least three days a week to improve their health.
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Golden Rush. Fitness entrepreneurs are opening niche clubs that focus on personal training, medical supervision and customized exercise programs to attract the over-50 market.
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newsweek


Newsweek, Let's Get Physical.


They started the running craze and aerobics. Now they're finding new ways to keep their bodies young.
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mature market

Fitness Center Caters to Boomers with a New Concept in Fitness.

Boomer Fitness, a new San Carlos-based company, announced in december its grand opening in downtown San Carlos.
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Redwood Age, Boomers Redefine the Idea of Exercise.

Keeping the fitness industry in shape will take a commitment to better understanding baby boomers,
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CNBC, Boomers Spend Big Bucks for "Buff".
Baby Boomers may be giving up work as they head into retirement, but they are certainly not giving up on working out…
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Oakland Tribune, For Fitness Chain, Business Is Boomers.
For fitness chain, business is boomers. KATHY LEON of Burlingame, 44, slides onto the seat of the rotary machine and grabs the two waist-level handle. More ...


Redwood City Daily News, New “Goal Specific” Fitness Studio in San Carlos.
The perfect golf swing or tennis backhand rely as much on core strength as on technique, which is why San Carlos' newest fitness studio...
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